mediachannel.hu - Central Video Management

In our Central Video Management system, advertising complies with the following philosophy:

Campaigns of your advertising customers are in the highest rank, multiple campaign elements can be managed within these. The media owner can structure its media offer based on these campaign elements. Individual campaign elements may be merged into one single campaign.

To each of the campaign elements (eg. Adidas banner) you can assign campaign display conditions. These can be grouped as follows:

• Assignment of campaign elements to zones
• Conditions of campaign fulfillment and suspension (based on AV, CT, time period values)
• Parameters impacting distribution of advertising campaigns (parameters for distribution patterns: even, soonest, latest)
• Priority of campaign elements

Specific advertisements, creatives can be assigned to campaign elements. Even different versions of an advertisement can be handled within the system (eg. different banner versions can be uploaded into the system), each creative can be used in several different campaign elements, thus, it can be displayed in several different campaigns.

You can store your creatives in the system, retrieve creatives from the creative store and reuse them if later on your customer sends you a following order.

For further information about the mediachannel.hu advert service, please, click here!